Mediating Effect of Digital Marketing Capability on Marketing Effectiveness of Community Enterprises in Nakhon Pathom Province, Thailand

Mediating Effect of Digital Marketing Capability on Marketing Effectiveness of Community Enterprises in Nakhon Pathom Province, Thailand

Author(s): Niracharapa Tongdhamachart , Sakkarin Niyomsilpa
Publisher Name: Malaysian Journal of Communication
Published Year: 2022

DOI: https://doi.org/10.17576/JKMJC-2022-3801-11