Overlapping Psychographic Dimensions among Male, Female and Queer in Thailand

Abstract

 

Overlapping Psychographic Dimensions among Male, Female and Queer in Thailand

Bhubate Samutachak[1], Niphon Darawuttimapakrorn[2], Natthaphong Ruchirongnangkoon[3], Khomkrit Tapienthong[4]

 

Although Thai society is more open to accept queer, quantitative research addressing this group of population is rather limited. This study highlights the psychographic dimensions, using the Aesthetic-Interest-Opinion framework, of queer comparing to male and female. Based on the framework, the researchers developed a research instrument comprising 8 psychographic dimensions, e.g. attitude towards gender role, attitudes towards family and family activities, recreational activities, self-confidence, spending behaviors, work-study attitudes, interest in social and political issues, and attention to self-image. A sample (N = 1,707) of college students from 18 universities was recruited. Their ages ranged from 18 – 24. Four percent of the sample identified themselves as one of the 8 sub-categories of queer. Data collection was conducted through smartphone application to enhance privacy. Mean differences among the psychographic items were investigated using F-test. It is interesting to observe that the pattern of psychographic items of queer sample was similar to that of female under the recreation, spending behavior, and attention to self-image dimensions. However, queer’s psychopathic patterns are similar to that of male under the work-study attitudes, interest in social and political issues, and self-confidence. This study was able to identify the combination of masculine and feminine characters possessed in queer.

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[1] Assistant professor, Institute for Population and Social Research, Mahidol University

[2] Researcher, Institute for Population and Social Research, Mahidol University

 

[3] Student, Master of Arts in Population and Social Research, Mahidol University

 

[4] Student, Master of Arts in Population and Social Research, Mahidol University

 

 

Moderator: Mr. Niphon Darawuttimapakrorn